Fascination for particular numbers

As we know, Stars are identified to generally have a charm for particular numbers and letters. To improve their fortune stars spell their names differently and also originate new projects on a picky date. Occasionally they even make sure that their car plates and phone numbers are in accord with their desired number.
For example, Shahrukh Khan has empathy to the number 555. Even the star's family members, his complete staff at his Bandra residence Mannat and most of those who work in his production house Red Chillies have the number 555 as an essential part of their mobile numbers.
One of Shahrukh's staff associates said that all of them have the number 555 in their mobile numbers. In reality, the only difference between all their numbers is the last two numbers. All one has to do is change the last two numbers to call anyone who works for Shahrukh.
Apart from Shahrukh many other stars also are known to have an obsession for particular numbers. Amitabh Bachchan is also fond of the number 11 as his birthday is on October 11. A few of Sanjay Dutt's car plates have the number 4545. Aishwarya Rai Bachchan loves to gather currency with the number 786 while filmmaker Firoz Nadiadwala is also particularly fond of the number 786. Singer Sonu Nigam has always been attracted to the number 9.