IIFA in association with Gitanjali Jewelers announced their tie-up with Sanjay Gupta's next venture ‘Acid Factory' at an extravagant media meet held at the ITC Grand Maratha in Mumbai. The film's lead actress, Dia Mirza, whose name was kept a secret till then, was unveiled on the occasion. The film's cast will walk the ramp at the IIFA Awards night endorsing Sector Timewear.
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